So you’re thinking of marketing your MLB star? Great! You’ve taken the first step on a profitable and rewarding journey. First, a few questions: Is your MLB star good at baseball? If the answer is no, perhaps reconsider this exercise, as ironic admiration, or really any level of irony at all, has not made its…
Meg wonders what Joey Votto’s deal is for a second, while Holly and James dive into marketing strategies for baseball, which attain varying levels of success.
Where “Catch the Fever” came from.
At the SABR Analytics Conference in Phoenix, the Indians introduce a new sort of sabermetrics, without some of the usual secrecy.