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Pairing ads with players to provide sponsors with the best bang for their buck.

As Business Insider noted earlier this week, Sportsnet’s Blue Jays broadcasts have begun to feature a few more digitally inserted advertisements. The concept isn’t new—we’re used to seeing ads like these projected on the backstop behind home plate—but Sportsnet has taken things a bit further, superimposing images on the field in foul territory

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