Earlier this week, I got it in my mind that I finally needed to buy a real, actual (nice) stopwatch. Remembering that our very own Kevin Goldstein has a very strong opinion about what the best stopwatch is, I went searching for a tweet I remembered him sending out once where he voiced that opinion (I know, I know, I was shocked to see Kevin voice an opinion too!).

Here's that tweet I found, complete with the proper stopwatch make and model:

Lucky for me, Amazon sells that exact stopwatch. The page looks like this:

As I was getting ready to place the order, I noticed something interesting about the "Customers Who Bought This Item Also Bought…" section. See if you can find what I'm talking about.

There's a big hint there. How about the next one?

Even better. More?

And it continues! How about the last one?

You know, I've always wondered how well Amazon's "Customers Who Bought This Item Also Bought…" section really worked. I'm a believer now!

And now Kevin has one more thing to add to his resume: trendsetter.