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May 30, 2012

Punk Hits

2012 National League Upfronts

by Ian Miller


If you follow the entertainment industry, you’ve no doubt heard of upfronts—the annual meeting at which broadcasters preview their fall slate for advertisers. Upfronts are a lavish affair, held at grand venues in New York City. TV networks delivered their upfront pitches two weeks ago.

What you may not know is that Major League Baseball also holds upfronts for their prospective sponsors. This year’s event was on Friday, May 18 at the Office Suites of Bayonne in the Gateway Region of New Jersey. Baseball Prospectus’ entertainment correspondent, Ian Miller, attended this year’s event, and has these highlights of fall baseball programming. Part 1, the American League, appeared last week.

NL West
Los Angeles Dodgers (Musical drama). “Dodgers” is what “Smash” could have been. It’s got tons of pure star power in Matt Kemp, Andre Ethier, and Clayton Kershaw, and they wrapped up the evil Frank McCourt storyline with a twist that could only have been conceived in Hollywood. Even bit players like Scott Van Slyke, Chris Capuano and A.J. Ellis are contributing, making “Dodgers” appointment TV. Tuesday, 8 p.m.

San Diego Padres (Educational/civic). Remember when you

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