I had the opportunity Monday to spend some time talking with San Diego Padres President and Chief Operating Officer Tom Garfinkel. I’ll have more on the interview later, but Tom said some interesting things I thought were worth sharing.
When I asked Garfinkel what the organization planned to do, from a marketing standpoint, to attract fans during a rebuilding year, his response was quite refreshing:
We actually cut our marketing budget this year. Instead, we’re really reaching out to the fans and trying to focus on what’s most important to them.
All the dollars we earn will be (reinvested) back into the team. There are no owner distributions or anything like that. So to the extent that we grow revenues back, money is going to be poured back into the team. Those investments will be in scouting and player development, baseball operations, and other things to help position us on the field for success in the future.
At the same time, we’ve made other investments in ticket sales and service. We feel that’s important to keep our fans happy and help grow our fan base.
Wow, what a novel idea! Imagine reinvesting in your organization to try to improve your team under small market conditions!
Now only if we can get ownership in places like Florida and Minnesota to take notice.