Will MLB.tv ever make your home team's games available for web viewing?
Living in the future has its advantages. Back when I was a kid, in the late Pleistocene, catching a ballgame remotely meant either watching your local teams on TV or, if you were away from your living room, listening on the radio; maybe if you were very lucky and it was late at night and the ionosphere was aligned just right, you might be able to just barely tune in something that might possibly be Ernie Harwell on an out-of-town broadcast. Today, anyone with $99.99 burning a hole in their credit card ($119.99 if you want DVR-style gewgaws like fast-forward and rewind) can sign up for MLB.tv and watch any game, whether spring training, regular season, or postseason, on their computer, iPad, smartphone, or PlayStation 3—I'm sure that right this moment someone somewhere at MLB Advanced Media is working on an app that will stream hi-def baseball video live to the dashboard display of your flying car, just as soon as those are invented.
Any game, that is, unless it's one involving your local team. In that case, you're still stuck with 20th-century technology, and either tethered to your TV or forced to stick with audio. Any attempt to do otherwise will result in that dreaded message familiar to MLB.tv users: "We're sorry. Due to your current location you are blacked out of watching the game you have selected...."
Two leagues, and two massively different approaches to streaming.
In a lot of ways, MLB Advanced Media really gets it. Their marketing strategy needs a major overhaul-they're trying to be a portal in a post-portal world, and it's grossly limiting their earning potential-but their technology is best-in-breed, and they really seem to understand that sports games will eventually be broadcast and distributed by the leagues themselves, not third-party networks. And why not? Once internet-enabled televisions and super-high-speed broadband become commonplace, cable networks will start being phased out, and MLB Extra Innings will become unnecessary. MLB can just cut out the middle man and make MLB.tv its primary method of distributing baseball games-on your television, computer, or mobile phone.
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A closer look at the performance and the possibilities of the upgraded MLB At Bat baseball app.
For sports business and tech nerds, last Wednesday seemed like our equivalent of a man walking on the moon. MLB Advanced Media launched live-game streaming on its MLB At Bat iPhone application, following Apple's long-awaited iPhone 3.0 software update. For the first time, we're now able to watch live baseball on our mobile phones, without any complicated workarounds or external devices. Yes, we are officially in the future.
Who's at the helm may determine if the first deal to drop will begin a steady flow or just a very slow drip.
After years of negotiations and infighting, local MLB games are finally coming to a PC near you. That is, as long as you live in New York, subscribe to Cablevision, and root for the Yankees. The team, via the YES Network, signed a deal with Cablevision earlier this spring to stream games online within the team's local broadcast area at some point this year, a first for any major American sports team. There will presumably be a subscription fee, and the games will likely be shown on yankees.com, yesnetwork.com, and cablevision.com.