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An amazing music video featuring a World Series game between the Cubs and the A's was unearthed recently.

It was 1992. The Oakland A's, behind Tony La Russa, Rickey Henderson, Dennis Eckersley, and the Bash Brothers, were only a year removed from a three-year run in the World Series. The Cubs, meanwhile, had been to the playoffs once in eight years, and Greg Maddux was only just beginning his stretch as the greatest pitcher alive. Away from sports, Garth Brooks had friends in low places, Pearl Jam was destroying the charts, and Uncle Jesse was breaking little girls' hearts all over the world. Not to be forgotten, Chicago Cubs fan Richard Marx was dreaming of a World Series win for the North Siders.

From this early-'90s potpurri, a music video was born. No, it wasn't "Jeremy" or even that silly Beach Boys video that had Uncle Jesse up on stage drumming. Not even close.

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Blow-by-blow recap of the incredible scouting video of top international prospect Yoenis Cespedes

I knew I was in for something special once I saw the email.

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February 5, 2009 12:41 pm

Opening Up MLB.com


Shawn Hoffman

Making their original content both accessible and free may be the best possible option.

Despite the horrendous economy, MLBAM is actually in a rare sweet spot. The business models that worked for media companies in the twentieth century are on life support, and may be gone faster than anybody had anticipated. (Would you advertise in a newspaper right now?) Every dollar is precious, and companies are looking for advertising mediums that can give them a more quantifiable return. Naturally, most are shifting to the internet, where every action is trackable. So even as total advertising output shrinks, the online pie will continue to grow.

MLBAM is in a great position to take advantage of that, since it already has two robust revenue streams (which is one more than most dominant internet companies). According to BusinessWeek.com, half of BAM's revenue (about $225 million in 2008) came from MLB.tv subscriptions, while the other half came from advertising and "other extras." The MLB.tv business should grow organically; the underlying technology is constantly improving, and high-speed internet access will only become more ubiquitous. At $120, it's a tremendous value-you can't watch six games at once on MLB Extra Innings-so there's no reason to think the product will be anything but an obvious winner. And it will only get even more interesting when internet-enabled televisions become the norm in a couple of years.

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