May 13, 2007
Green is a Go for the Reds
Initiatives at the Great American Ballpark
The Cincinnati Reds claim many firsts in baseball annals. The Reds are recognized as baseball's first all-professional team, and they were founding members of the American Association and later the National League. They're the first MLB team to have staged night games, and they are the first team to have had a pitcher throw consecutive no-hitters, with Johnny Vander Meer accomplishing the feat in 1938. The second of Vander Meer's no-hitters occurred during another first: the first night game ever played at Ebbets Field.
Nearly 70 years later, the Reds are striving to become the first team to be fully green in its ballpark operations. The organization considers itself as a steward of the Cincinnati community, and has considered green measures and put them into practice ever since Great American Ballpark opened in 2003, largely due to the foresight of Declan Mullin, the team's vice president of ballpark operations. Prior to assuming his post in Cincinnati, Mullin worked for Spectacor Management Group, where one of his primary responsibilities was performing energy audits and making suggestions to help SMG's arena operators run their facilities more efficiently.
At Great American Ballpark, high-efficiency lighting illuminates all parts of the stadium, from the structures that light the field to the internal office areas. In addition, a computerized motherboard regulates the ballpark's lighting system. At various points during a game, the unit will recognize areas in greatest need of either heating or cooling (luxury boxes, team clubhouses), and transfer power to that area from an area of the stadium that doesn't exhaust as much power. During postgame cleanup, stadium lights are programmed to shut off on a timed basis, contingent upon the area of the stadium that is active.
Most recently, as reported in this space, the Reds have designated days when the team purchases carbon credits to offset the ballpark's emissions. To date, Opening Day and Earth Day have been the only two days the Reds have purchased the credits. More purchasing days will be scheduled during the season.
"We pursued the initiative on our own," Mullin said. "We did a study and monitored the trends, that per game we emitted 96 tons of carbon dioxide per game. At that point, we asked, 'What can we do?' We researched companies that were USDOE certified and initiated discussions with them and got the word out that we wanted to decrease our carbon output."
The program, in partnership with Ohio-based utility company Duke Energy, is helping to support a wind farm in Tamil Nadur, India. "You go into it thinking, 'This isn't going to get a lot of mileage. People don't think of reducing carbon emissions at a baseball game,'" Mullin said. "But the response has been positive."
The team is now exploring other green energy options through Duke Energy through a program called "Go Green Power." The program, which the Public Utilities Commission of Ohio approved last week, allows consumers to purchase a block of 200 kilowatt hours of energy from renewable resources such as wind, water and biomass. Participants in the program would also have an option to buy an additional 100 kwh of energy at a charge of $2.50 per block of 100.
"We had asked [Duke Energy] if we could purchase green energy, and now we can," Mullin said. "Our program concentrates on Ohio sources of renewable energy, which should provide additional encouragement for their development here, while giving our environmentally conscious customers an additional option for their electric service," Duke Energy president Sandra Meyer said in a statement.
The higher price of renewable energy is the major reason many teams have resisted greening their operations. Mullin maintains, however, that teams who own and operate their stadiums can improve their profit margins by going green. They just have to be willing to spend more in the short term. "It's easier to implement these measures when it's first-cost," Mullin said. "It might be a little expensive at first, but the team will reap the benefits of the savings in the long run. To retrofit a ballpark with green provisions will cost more, and that's the drawback." Mullin added that the Reds enjoyed an immediate financial boon from their green measures. "Our utility bills are about 29 percent lower than a team operating a similar facility without these measures in place," Mullin said.
Challenges in Going Green
The state-of-the-art power efficiency system the Reds have implemented at Great American Ballpark is a model for teams constructing new stadiums. While there are some facets of green operations in which the Reds are lacking, overall the team should be commended for the innovative steps it has taken to reduce its emissions and promote a message of public service to its fanbase.
Will Weiss's essay "Green-Lighting Environmental Change: How Baseball is Changing Its Outlook" appeared in Baseball Prospectus 2007. You can reach Will by clicking here. His weekly blog analyzing media coverage of the New York Yankees can be found at Bronx Banter.