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April 9, 2007 The Ledger DomainBreaking Down the Extra Innings Agreement
Hear that sound? That’s the sweet clatter of thousands of television clickers scanning for games on MLB Extra Innings, as last Wednesday saw iN Demand—a consortium of cable operators such as Time Warner Entertainment-Advance/Newhouse Partnership, Comcast iN Demand Holdings Corp., and Cox Communications Holdings Inc.—come to an agreement with MLB and DirecTV to keep the out-of-market television package on cable. The deal was brokered well past MLB’s self-imposed deadline of March 31st, and the day before the regular season started, leaving many fans hanging in a sort of purgatory while trying to determine whether to ride it out and see if some type of agreement would be reached, or bail out of their current provider and jump to DirecTV or MLB.TV. So, Extra Innings is no longer exclusively available in one location, but that doesn’t mean some providers aren't still on the outside looking in. What’s the new deal all about? Here’s a breakdown of the “post-exclusive” world for Extra Innings, and what’s still up in the air. Details of the New Extra Innings Agreement
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