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October 16, 2013
The Lineup Card
11 Postseason Ads, Slogans, and Theme Songs That Are Still Stuck in Our Heads
1. We Are Family
If one of the remaining teams in the post-season takes on a theme song this month, I’m hoping they choose one of the tracks off of Daft Punk’s Random Access Memories, preferably “Get Lucky.” The song was a ballpark staple all summer, but that’s not the only reason I hope it’s chosen. It’s also because “Get Lucky” was co-written by Nile Rodgers. —Adam Sobsey
2. Frank TV
We were beaten over the head with those impressions. There was nothing really basebally about it. But it made me wonder what would be the cornerstone impressions you’d have to master to do a baseball impressions show. Bud Selig was the first to come to mind, but he doesn’t really talk in public enough to be impressionable and his only trademark phrase is his pronunciation of “Los Angeleeze.” My four must-learn impressions for active baseball people would be:
Who else would be in your four? —Zachary Levine
3. There's Only One October
It was also the first time that my wife had watched baseball extensively. At that time, I was getting ready to defend my dissertation in November, and applying for training internships for the next year. I should have been working on those, but I was spending all my spare time watching the playoffs. She always knew I was a little baseball crazy, but she decided that she was finally going to figure out why. Of course, "There's only one October!" soon became a catchphrase in our house, as it remains to this day. I remember that post-season fondly because it got my wife really into baseball, but that ad also had another effect on my life. The next year, during the 2008 playoffs, we were discussing whether we should try having a baby or to put it off for a few months. At one point we looked at each other and said "There's only one October!" My oldest daughter was born a little early in mid-June of 2009. So, thank you to Dane Cook and MLB for getting my wife into baseball. And for my daughter. —Russell A. Carleton
4. The Rally Monkey
The Rally Monkey then became the basis for the Rally [Animal] template of promotional critters responsible for spurts in offense, notably the 2011 Cardinals' Rally Squirrel and on a lesser scale, the 2013 Indians' Rally Chicken. Of course, the latter two animals actually appeared on the field for those clubs. The original Rally Monkey was simply a pet of Ace Ventura's, and the hopping was from a clip when he figured out the Dan Marino kidnapper was a corrupt transvestite police chief. Spoiler alert. —Matt Sussman
5. Lopez Tonight
6. A: The New York Yankees. Q: Who is your daddy?
Almost instantly, posters, t-shirts, and Pedro-esque infant dolls were available for sale. Ten years after the fact, one of those posters still hangs in my bedroom: Pedro looks skyward, seemingly in victory, only to have his gaze interrupted by an unflappable, Curse-wielding Babe Ruth. “Who’s your daddy?” fever was so infectious that yours truly dressed as Baby Pedro for Halloween. (It was not my proudest moment.)
Perhaps the most delectable part of Pedro’s quote—for Yankees fans, at least—is its longevity. After his many playoff runs with the Red Sox, Pedro found himself playing postseason baseball in the Bronx again in 2009, this time wearing a Phillies uniform. The sartorial change, however, made little difference. The Yankees won both of Pedro’s starts, prompting the ever-so-kind Yankee faithful to chant “Still your daddy!” as he was relieved in Game 6.
Leave it to Pedro, though, to turn such a silly phrase into a self-deprecatory badge of honor: his “Who’s Your Daddy?” features are arguably the most entertaining segments of this year’s postseason broadcasts on TBS . Such a great guy, isn’t he?
(Silent grumbling.) —Nick Bacarella
This year's playoff theme happens to be the same one the Stanley Cup used, so hockey fans have had double the opportunity to get it burned into their head. Certain of them decided that "light 'em up" sounds like "light a mup," so now #mup is the latest trend with the kids these days. And by kids I mostly mean Jason Wojciechowski.
As yet undetermined is what the bizarre chanting during the intro and then in the background is or is supposed to mean. I mean, I can't even Google that stuff. Google doesn't know! My entire world has been turned upside down. —Colin Wyers
8. "You're risking a patient's life!" and "His father is the District Attorney!"
As annoyed as you might be by #mups, as sick as “Written in the Stars” still makes your stomach, as often as you’re plagued by “This Girl is on Fiyahhh” flashbacks, nothing compares to the October torture we were subjected to by the ads on Fox’s baseball broadcasts in the early 2000s. Each fall, the network would bombard us with promos for an upcoming show:
2002: Girls Club, Boston Public
The promos ran frequently, and because this was an era in which only the earliest of adopters had DVR, there was no escape. The repetition was the price we had to pay for the postseason. It got to the point that by the time each ad break was over, we were truly happy to hear Tim McCarver.
Two climactic lines from those promos were burned onto my brain, and probably yours: “His father is the district attorney!”, from Skins, and “You’re risking a patient’s life!,” from House. The former was already on YouTube.
The latter, surprisingly, was not. So I just tracked down the episode, captured that line, and added it to the internet.
Now I know how Pandora felt.
At least House ran for eight seasons; Fox pulled Skin after three episodes had aired, so our suffering went to waste. Except for an occasional girlfriend-inflicted House repeat toward the end of its run, I never gave any of these shows a shot. Maybe I wouldn't have watched anyway, but for me, at least, Fox's saturation bombing approach to promotion had the opposite of its intended effect. —Ben Lindbergh
9. That's Bush League, bro
According to this site, the avocado ad aired 51 times, mostly recently on October 18, 2012. (Almost one year clean!) Here's some other info about it from the same site:
After the 40th viewing, "Funny" is not thedescription that would've come to my mind. —Ben Lindbergh
10. Déjà, déjà, Déjà, Déjà vu
Not only have I had it, I'm experiencing some now. —Ben Lindbergh
11. Written in the Stars
The song is as catchy as all get out, and I can remember singing it throughout October every time it came on, as well as when I was walking the dog, shopping at the grocery store, or even waiting out a pair of rain delays in Arlington. I was also humming it during a rainy night in my hotel after the postponement of Game 2 of the 2011 ALCS. It was definitely my October 2011 theme song.
“Stars” is by English rapper Tinie Tempah, and it served as his US breakout single. And that’s where the twist comes in. The little ditty you either hated or couldn’t help but love features almost zero Tempah save an echoing of Eric Turner on the words “come and go” and “won’t change.” The song features Turner doing the chorus and playing piano, and he also co-wrote it, so he contributed quite a bit to the final product. But it was his chorus that carried the 30-second ads, and you could make a case that he actually got short shrift on the ones that listed the credits, since most of us just assumed we were hearing Tempah. —Paul Sporer