As the 2012 World Series goes, unless you’re a Giants fan, you might say it could have been better. A competitive series is always better than one that isn’t, and this one surely wasn’t. It was the first sweep since the 2007 World Series, in which the Red Sox topped the Rockies. A four-game sweep that saw the Giants (the Tigers had a team batting average of .159) trounce the Tigers had some negative effects that baseball would have probably liked to avoid. Here are the details.
2012 World Series: Lowest-Rated. Ever.
As a baseball fan, you’re liable to say, “I don’t care.” However, there are pundits out there that will (yet again) say baseball is a dying sport. Now that the series is over, the ratings numbers are in, and the 2012 World Series will go down in history as the lowest rated, ever. According to Nielsen Media Research, FOX averaged a 7.6 rating and 12 shares over the series. Prior to the 2012 World Series, the lowest-rated was the 2008 series between the Phillies and Rays, which had an 8.4 rating average over five games. Through four games last year, Fox was averaging a 9.3 overnight.
Here’s how the ratings numbers played out:
7.6 rating and 12 share
Lowest ever for opener. Down 13 percent from the 8.7/14 for St. Louis' 3-2 victory over Texas in Game One last year, which averaged 14.2 million viewers
7.8 rating and 12 share
12 percent lower than Game Two of 2011 World Series
6.1 rating and 11 share
Notre Dame NCAAF draws higher ratings with 18-49 demo, but WS Game Three wins total viewers (nine million)
8.9 rating and 14 share
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