As the 2012 World Series goes, unless you’re a Giants fan, you might say it could have been better. A competitive series is always better than one that isn’t, and this one surely wasn’t. It was the first sweep since the 2007 World Series, in which the Red Sox topped the Rockies. A four-game sweep that saw the Giants (the Tigers had a team batting average of .159) trounce the Tigers had some negative effects that baseball would have probably liked to avoid. Here are the details.
2012 World Series: Lowest-Rated. Ever.
As a baseball fan, you’re liable to say, “I don’t care.” However, there are pundits out there that will (yet again) say baseball is a dying sport. Now that the series is over, the ratings numbers are in, and the 2012 World Series will go down in history as the lowest rated, ever. According to Nielsen Media Research, FOX averaged a 7.6 rating and 12 shares over the series. Prior to the 2012 World Series, the lowest-rated was the 2008 series between the Phillies and Rays, which had an 8.4 rating average over five games. Through four games last year, Fox was averaging a 9.3 overnight.
Here’s how the ratings numbers played out:
Game
Rating
Notes
Game One
7.6 rating and 12 share
Lowest ever for opener. Down 13 percent from the 8.7/14 for St. Louis' 3-2 victory over Texas in Game One last year, which averaged 14.2 million viewers
Game Two
7.8 rating and 12 share
12 percent lower than Game Two of 2011 World Series
Game Three
6.1 rating and 11 share
Notre Dame NCAAF draws higher ratings with 18-49 demo, but WS Game Three wins total viewers (nine million)
Game Four
8.9 rating and 14 share
The rest of this article is restricted to Baseball Prospectus Subscribers.
Not a subscriber?
Click here for more information
on Baseball Prospectus subscriptions or use the buttons to the right to subscribe and get access to the best baseball content on the web.
agree with dianagram ... Fox is partially culpable ... McCarver is terrible, and the commercial breaks are much longer than the regular season and disrupt the flow of the game.
McCarver was making a joke. He knew exactly who Joe Buck was referring to about and threw Barry Manilow's name in there. McCarver's mike was silent for the next 30 seconds as he laughed his ass off because Joe Buck "corrected" him. Don't feel bad, Joe Buck fell for it too.
Trolling Buck into a response isn't humor. It's lame and embarrassing, especailly for a National broadcast for the World Series. And I'm assuming your premise isn't a complete lie.
I never minded McCarver before, but during this series one more than one occasion he wasn't aware of how many outs there were. I can see how that could be a problem for the viewers what with Fox constantly ignoring the game in favor of interviews, but the announcers really ought to be able to keep track of the number of outs.
I haven't listened to McCarver in years. Either find a radio broadcast or turn on the music. So many fine announcers out there, and Fox gives us a guy who makes so many mistakes and contradicts himself so much, it's hard to believe McCarver ever played the game. One theory is that he played his baseball in Kenya, not the United States.
There were other factors also including the fact that the Detroit Tigers and the San Francisco Giants do not have the kind of fans nationwide that would follow and watch a series with say the Yankees and the Dodgers, and a lot of people who are totally involved in the Presidential election that are glued to Fox or MSNBC, and some major college football matchups that weekend. More competition is the problem not the announcers.
If baseball is to become all about TV money, and I have no doubt that like the NFL it eventually will be, then it will have got through a total realignment. You would like to make sure that you never have a 'subway series' because only the people in that city care. That suggests that what you really want are 3 league; East, Central, and West with North/South divisions in each. That in turn would get you divisional series like LA vs SF, Yankees vs Braves, Cubs vs Rangers, etc. and would make it more likely you would get a Dodgers/Yankees or Giants/Yankees World series and also allow for World Series like Angels/Red Sox, Giants/Mets, Dodgers/Mets, etc. which aren't possible with the current format. The traditionalists would be offended but they wouldn't stop watching games. Of course it also allows for the possibility of something like a Cubs/Mets or Cubs/Dodgers World Series but I'm afraid no amount of realignment will make that likely.
Fox is just awful, from the shameless self-promotion ("Look, the cast of Glee is sitting behind the dugout!") to the check-out-all-the-pores-in-the-pitcher's-face close-up camera shots. The cringeworthy, in-dugout interviews during the game are particularly bad. I'm sure the players and managers would much rather be watching the game than fielding inane questions from Joe Buck. The time spent with Romo and Verlander in Games 3 and 4 went on and on and on. Umm, guys, do you know it's the World Series and there's a game happening? I suppose the one benefit of a four-game series is that we no longer have to suffer through the great baseball insights of Erin Andrews.
Honest question because I don't know, but do other networks (such as NBC, ABC and CBS) promote their network garbage during the big games? I don't want enough football or basketball to recall.
I know with Hockey NBC usualyl stays out of the way, but then again it's the NHL we're talking about.
Don't forget the in-game commercial which was the interview with the Taco Bell exec. And what about the interview with the young lady who won the MLB Fan Cave prize? I yelled at the TV during the latter and I still want to yell now. Who the eff cares about you quitting your job to watch baseball!!!
Yeah, like the 8-10 second closeup on Leyland while he chewed on a fingernail. Really?? That was the most interesting thing happening?
I record and then fast forward between pitches. I can generally watch a whole game in less than 2.5 hours and don't have to listen to much of BuckCarver.
I think another thing that makes looking at just World Series ratings relative to the old days misleading is the increased availability of games during the season. As a baseball fan living in Canada I used to tune into the World Series every year because I was starved for opportunities to watch games. Now I can watch any game I want during the year through MLB.tv.
You are fortunate to live in an area with no team thus you can watch any game you want. MLB, in their infinite wisdom, won't allow people to pay to watch their local team if the game is also broadcast and these days, most are. That would be fine if your local TV provider would stream the games but, of course, they don't thus opening up business opportunities for companies like slingbox.
Yes, here comes the Hot Stove, but not after I stay up ridiculously late to watch the Japan Series and then anxiously await the World Baseball Classic. When's that Australian league start...?
The extended playoffs lead to lower ratings. By the time the WS finally came, many had lost interest. Instead of building to a big finish, it peters out.
I agree with this. Seriously, one of these years they are going to have to plow the snow off the field to play - it's ridiculous to have these guys play their tails off for several months only to have the ultimate games decided in this type of cold weather. If all parties compromised and they played a few extra day-night doubleheaders and a few extra single gate double-headers I'm sure they could finish the season and play the World Series earlier in October. I used to be opposed to shortening the season, but now I'm not so sure that 154 games shouldn't be on the table too. Baseball is a summer sport, most Americans don't care about it past the early part of football season.
I think baseball is just fine with local support of teams during the regular season. What the sport seems unable to do is get people to follow teams they don't follow normally during the post season. This is not as bad a problem as saying the sport is dying.
and some viewers couldn't stand FOX's coverage ...